Our Story

VERTERE Founder/CEO Bethany Hilt

A Rebel With a Cause - YOU

I created VERTERE Skin Care because I was fed up. 

Fed up with…

  • A beauty industry that makes 40+ women an afterthought, and creates products based on marketing reports rather than real, mature women's needs.
  • The empty promises of the bottles and jars on my bathroom counter.
  • A beauty industry that doesn’t understand we can still breakout in our 30s, 40s and 50s so antiaging products shouldn’t contain pore-clogging ingredients.
  • Products that skimped on active ingredients.
  • Being utterly embarrassed of my skin to the point that I would cancel plans.
  • A culture that thinks mature woman should act their age.

My most treasured childhood memories are those of me creating skin care products with my grandmother. Those experiences ignited my passion for skin care ingredients. I relentlessly researched ingredients from a young age through my adult years so I could make informed product choices. 

When my skin dramatically changed in my mid-30s and I experienced breakouts, real wrinkles and dark spots that I could never hide (if I did, what wasn’t hidden was the pound of makeup I was wearing).  My ingredient knowledge guided me to select products that should have worked based on their ingredient labels – but they didn’t work.  Out of my frustration, I took those decades of ingredient knowledge and created a homemade cream for myself to solve my skin problems.  After one week of using that homemade cream, complete strangers stopped me on the street to compliment my skin and know what I was using to achieve glowing, healthy-looking skin.  I knew others were as frustrated as me and could experience a turnaround with their skin too.

VERTERE is Latin, meaning “to turn”, and our Hyperactive Naturals™ turnaround the look of the skin in as soon as 72 hours.  Our thoughtful blends of proven natural + clean scientific ingredients improves the look of aging, dark spots and breakouts for all skin tones and types.  Our unique 72-Hour Synergy™ ensures you see a visible, beautiful difference in your skin in just days instead of weeks or months.  And our products are proudly free of parabens, phthalates, synthetic dyes, synthetic fragrances, hydroquinone, and formaldehyde.

I am excited for you to try our products so you can live confidently, beautifully and boldly on your terms!  Whatever your 'Second Act' holds, we will empower to embark on it while exuding youthful, luscious skin that reflects your inner vibrancy. We don’t believe in hype – just the best from the Land & Lab™ to reliably make your skin look more radiant, younger and healthier.