Good-for-You Ingredients Inside + Out
Link to video: https://www.facebook.com/VERTERE/videos/604787063331838/
I’m Bethany Hilt, the Founder and CEO of VERTERE Skin Care, and I am here with Carina today, who is the beautiful founder of this gorgeous juice bar called Sipt. I wanted to come to you today with Carina because VERTERE uses a lot of natural ingredients in our skincare products, and those ingredients are not just good to put on your skin topically but they’re also really good for you to take internally. If you any questions, please ask and we’ll talk about a few of those natural ingredients and how they help your skin look gorgeous outside and in.
VERTERE is Latin, meaning “to turn” and our products turn around the look of the skin in 72 hours. So if that sounds interesting to you and you like natural ingredients in your skincare products, then you’ll definitely want to stay tuned.
Bethany: Tell us about Sipt and what inspired you to start Sipt and your passion about natural ingredients in juicing?
Carina: What started the whole thing was really my lifestyle. So I really took on this whole wellness, plant-based diet and I’ve been juicing forever. I’ve been a vegetarian forever. I’ve always been very interested in what I put in my body because whatever I put in my body helps me to get clean energy, boost my metabolism. It gives me the nutrition that I need. And I feel food is really an important part of life. So, juicing, eating the right things, farm to table. Everything about that is what I’m really about. And fitness and nutrition go hand in hand. I had been living in Miami for 14 years before I moved up here [to Cleveland]. I was searching for something like that here because in Miami fresh juices are on every corner. And of course, the weather there promotes that [healthy] lifestyle even more. I felt there was something missing here and there were not a lot of healthy options in the area. So, we decided to open a café.
Bethany: In VERTERE’s products, one of the ingredients that we use are blueberries and blueberries applied topically are a great to help you fight premature aging because of the high antioxidant activity. There are a lot of antioxidants so it definitely benefits your skin by helping you fight those free radicals to keep your skin looking nice and smooth and younger. What happens when we’re taking blueberry internally? What’s your favorite juice that you have here at Sipt that has blueberry in it?
Carina: Well, we have an array of different things on the menu and actually blueberries, when you ingest them, have almost the same properties. Antioxidants are very important. When you ingest fruits high in antioxidants, those properties allow your body to then create the blood flow and that shows on the outside. Blueberries are really high in antioxidants and we actually have them as toppings, and we have them in our smoothies as well.
Bethany: Another ingredient VERTERE uses is acai. Acai is just a phenomenal ingredient, and it’s gaining in popularity as more people become aware of it. It’s a great anti-inflammatory, and that’s so important topically because inflammation contributes to skin aging. Anytime you’re using products that might be really really harsh on your skin or you’re going out and not using sun protection, getting sunburned and experiencing lots of inflammation as a result, that can exacerbate aging, wrinkles, loss of firmness, loss of elasticity. Acai is a fantastic ingredient topically in skincare to help provide that anti-inflammation boost and give you nice, firm skin. What about internally? What does acai do for us?
Carina: Acai is also high in antioxidants. Your gut is a very big indicator of what’s going on in inside and that can also show on the outside if you’re not taking care of your gut, your stomach. Eating something like acai that has high antioxidants and anti-inflammatory properties will reduce inflammation of your intestines and your gut. It also promotes regularity and digestion.
Bethany: Inflammation internally is such a huge issue. When I found out that I was intolerant to casein and gluten and cut those things out of my diet, it made a huge difference for me.
Carina: It is a big difference. Actually, for me it was dairy. I’m a vegan and I’ve been a vegan for a year and a half now. Your gut tells you a lot about what’s going on.
Bethany: Another ingredient that you have in your juices that we also use in our products is goji berry. Goji berry is another phenomenal antioxidant, loaded with lots of minerals that are good for the skin. It contains lots of amino acids and those help to give your skin that nice healthy tone to it. It also helps prevent premature aging because it’s such a good antioxidant. From a juicing perspective, what would you say is a benefit of goji berry? What do you find most interesting?
Carina: I found actually that it not only offers antioxidant properties but also has a calming element to it. When you ingest it, for example as a topping on a granola or a cereal, it does have that calming element that allows you to bring your energy level down to a nice internal balance.
Bethany: Like an adaptogenic?
Carina: Yes. Exactly.
Bethany: That’s very interesting. I think everyone watching probably feels they’re pulled in so many different directions and have way too much to do and not enough time to do it on a regular basis, which elevates stress. That makes acai a good ingredient to add to your daily routine, not just when using our products but making sure to consume goji berries too.
Carina: Yeah! Sprinkle them on a piece of toast with coconut butter. That’s a great option.
Bethany: Bottom line, apply and also ingest antioxidants to help your skin look younger. For antioxidant-rich juices and smoothies, visit at 3365 Richmond Road in Cleveland.
Ingredients you can trust
Link to video: https://www.facebook.com/VERTERE/videos/336443730311898/
Having ingredients you can trust in your skincare is so important for a couple of reasons. First, you want your ingredients to be high-quality so that they are actually going to deliver the proven benefits they’ve been shown to impart.
I remember when I started VERTERE, a cosmetic chemist and I chatted about the differences in ingredient quality that exist. She shared with me that she had received a sample of CoQ1ng0 from a particular supplier, which was white. CoQ10 is yellow, bright yellow, so you can imagine there was not much CoQ10 activity in what she received. That’s why I am a stickler about ingredient quality.
I’m also picky about ingredient quantity. When looking at the ingredient list on the back of a carton, you might see one that caught your eye but it’s at the very bottom of the ingredient list. Because it is in such a small quantity, it may not give you the results you’re hoping for. This is why I pack in high levels of proven, clean, natural and scientific ingredients so that you can see the benefits those ingredients have demonstrated in studies.
Having ingredients you can trust creates products you can trust and depend on. I create our products for you and me. I’m not just the Founder; I’m also a customer. These are products that I use every day.
Our products are tested on me and aestheticians, not animals. They are proudly free of parabens, phthalates, synthetic dyes, synthetic fragrances, hydroquinone, mineral oil, and formaldehyde. Each one features our exclusive 72-Hour Synergy to give you visible results quickly. It matters!
Struggling with breakouts over 30
Link to video: https://www.facebook.com/VERTERE/videos/304170927105700/
I experienced significant skincare challenges after my 35th birthday. At that time, I experienced breakouts like a teenager, dark spots that no amount of makeup would hide and real wrinkles for the first time. Even though I knew what ingredients to look for in products because I had been researching skincare ingredients for decades (I made skincare products by my grandmother’s side as a child), it led me to layering four to five products morning and night without seeing any improvement in my skin. I was so frustrated, I took all of my years of ingredient knowledge and made a homemade cream to solve my skin problems. That homemade cream caused total strangers to stop me and compliment my skin just a week after using it, and that’s when I decided to share it with you. That homemade cream is now our patented Dramatic Transformation Cream SPF 18.
I asked on Facebook and Instagram what everyone was struggling with most right now with their skin, breakouts or dark spots? Breakouts were everyone’s issue of the moment, so I wanted to share some tips with you that will really help and direct you to a couple of things that will make a visible difference very quickly for your skin.
Is there anything more frustrating than breaking out when you are an adult when you’re also trying to keep wrinkles in check? It makes taking care of your skin more complicated and it can be a real shot to your self-confidence. You don’t feel comfortable being around people sometimes because you have a breakout, especially depending on the severity. I know, for me, when I was going through that phase, I would cancel plans with friends because I didn’t want to be seen with my skin erupting with blemishes and wrinkles. We all want our skin to look more flawless and we don’t want to have to wear a lot of makeup to achieve that. Sometimes when you apply a lot of makeup to cover up a breakout, it can actually make it look a lot worse and draw more attention to it.
Interestingly enough, adult breakouts are on the rise. A study by the American Academy of Dermatology showed 25% of women in their 40s break out and that figure doubles for women in their 20s. One of the things that really exacerbates breakouts is that when we’re over 30, we’re looking for antiaging products. Often many of those products we’re using to smooth our wrinkles are responsible for our breakouts because they contain pore-clogging ingredients. That’s why I make sure every VERTERE product is free from pore-clogging ingredients. As I’m nearing 50, I’m still breakout-prone and have to be very careful about the ingredients that come into contact with my skin. That’s why I commit to ensuring VERTERE’s products are noncomedogenic, to help prevent you from experiencing breakouts while you’re trying to smooth, lift and firm your skin.
If you tend to be breakout prone like me, it’s important to avoid pore-clogging ingredients in your skincare and makeup products. Isopropyl palmitate is a really big offender that will definitely clog your pores. Isopropyl myristate is another must-avoid ingredient for those struggling with adult acne. Steer clear of these ingredients if you are prone to blemishes.
You can also significantly reduce breakouts by avoiding touching your face throughout the day or resting your chin in your hand. That might sound odd, but our hands come into contact with so many different things – hand lotions with pore-clogging ingredients in them, hair products, dirt, food oils. In my experience (and the experiences of others) you’ll tend to see a blemish where you touched your face. Our hands touch so many things, but avoiding touching your face throughout the day absentmindedly, will make a big difference. It does for me, and it will for you too.
Another powerful breakout prevention tool is this effective two-part approach to make your skin clear, wrinkle-free and bright. The first step is cleansing with our Refining Treatment Cleanser; the first lotion to serum cleanser. It contains 3.2% lactic acid along with several noncomedogenic oils to soften and smooth even dry, dehydrated skin while keeping pores clear. Applying it to wet skin activates the serum; pat skin dry after rinsing so the sheer veil of serum remains. It removes makeup, surface debris, and pollution without stripping your skin so your skin is perfectly hydrated, perfectly balanced. You’ll see a visible difference in the clarity of your skin within 72 hours and greater brightness and smoothness with continued use.
The second step in this two-part approach is our patented Dramatic Transformation Cream SPF-18. This is the cream that really turned my skin around in a week, causing total strangers to stop me on the street and ask about my skin. With 10% lactic acid, aloe and botanicals, your skin reaps the benefits of deep hydration, wrinkle-smoothing, brightening, clarity and sun protection in a simple step. Our 72-Hour Synergy™ is very evident with this two-part approach.
Don’t despair if you’re experiencing wrinkles and breakouts. These tips will make a visible difference in your skin.